The Digital Transformation Playbook talks of the five domains which need to be transformed if the organizations have to succeed in the digital world – how the businesses view customers, their competition, how they leverage data, innovate and create value for customers. 1) customers are part of a network, 2) competition comes from platforms more than products, 3) data is a strategic asset, 4) innovation is driven by small experiments and scaling, 5) value is dynamic and adaptable. That makes these 5 areas very different from what they have been traditionally. This shift is hard for leaders in the analog world to fathom.My review of The Digital Transformation Playbook by David Rogers