Don't judge a book by its cover. When a book lies among a hundred others on the shelf, it is the cover that first catches the eye. Thereafter the seduction of the reader is unabashed. through great graphics or visuals, maybe through an interesting title or through a controversial quote or a celeb author's photo or endorsement, the cover tries to get you to cough up the money and take the book home.
Antara Bose of The Telegraph says, "XLRI alumnus Abhijit Bhaduri is ready with his second book that will hit the stores sometime in September. Abhijit’s first book Mediocre But Arrogant (2005) was a bestseller and he may hit the jackpot again with Married But Available (2008)."
Married But Available follows the life of the protagonist Abbey through the first ten years of his life as a Human Resources professional. The first ten years are arguably the most action packed years of one's life when most people get raises, get their promotions or change jobs, some get married, have kids, get divorced, fall in love and out of it and confront existential dilemmas. This novel looks at the first ten years of Abbey's professional life after his MBA.
It is official. I am going with HarperCollins. The publishing giant HarperCollins, one of the largest English-language publishers in the world, is a subsidiary of News Corporation. Headquartered in New York, HarperCollins has publishing groups around the world. In India they have been in business since 2002 as a joint venture with the India Today group.
I was talking to Gautam Ghosh - my blogger friend, the other day and he suggested I try the experiment of building the sequel to Mediocre But Arrogant online with you.
Is "lad lit" a genre? Does writing for the mass market mean that you are not fit to be considered for winning a literary award? If someone sells one book and is happy does that make such a writer a better to be? In short... many gut wrenching questions on Indians Writing in English (would that make it the I -WE league?)
Gautam and Ipsita Goswami had chosen their living room area to create a great setting for a storytelling session. Gautam (an IIT and IIM-A alumnus and now a Prof at a Business School in New York) had already raced through most of the book earlier.








