April 3, 2024

Employers must use Behavioral Economics to make work PSYCHOLOGICALLY rewarding

If HR would agree that workplaces have to be designed for irrational humans who have biases and make decisions from their heart and not their head, we could make workplaces psychologically rewarding.

June 24, 2021

Is Audio The Next Employer Branding Platform?

When we think of building a brand, we think of a logo and color and the typical font. Branding is not only visual. It is also all about sound. Try watching a horror film without the sound and you will know how much of your movie experience is created by the sound. Live audio is creating that possibility. Mentza and Clubhouse have become spots for recruiters to find talent. What’s next?

April 24, 2021

Book Review: Alchemy

In this book Rory Sutherland builds a case for magic and alchemy. In science, everything has one correct answer. Human behavior and choices are guided by context. Pain killers are more effective when they are effective. Savlon launched an antiseptic liquid that did not “burn” like their competitor Dettol. The consumer complained that Savlon was ineffective because there was no burning sensation. Read my review about Alchemy - a book I really enjoyed.