Kevin Kelly - the editor of Wired magazine has had a ringside view of the way technology has evolved. In this book he talks about the twelve forces that are shaping our future. For example, adding artificial intelligence to any service can change it in amazing ways.Every major digital company has been using more and more of it. Facebook uses it to recognize faces with almost the same degree of accuracy as a human. Netflix knows everything about your movie viewing habit and can predict the movies (that have not yet been made) that you will like in future. Yes, they knew that you will love the House of Cards even before you saw it.

Every startup wants to grow and big a global corporation. Every global corporation wants to have the spirit of a start-up. Is it harder for a startup to grow or is it tougher for a large organization to be nimble? Both of them have their unique strengths. The giant enterprises have great brand awareness, a stable set of customers and presence across geographies and markets. They also find it easier to hire… maybe they find it easier to hire people who have a lower risk appetite. Who like things that are well defined with clear rules. Once hired these are the very people who will slow down what was once a nimble start up that was hungry and wanted to change the world. What slows down a once fast growing company? The Founders Mentality tells a fat corporation how to lose weight.

Entrepreneurs are those people whose dreams are larger than their resources. We watch them talk about their ideas in the pages of magazines. They seem to have the ability to find opportunities out of thin air. Some of them are college dropouts. Many quit jobs in dream companies to chase their own dreams. Even when they talk about their failures, there is a magical manner in which each failure seemed to nudge them towards their success.

In India we often refer to a confidence trickster or a con as a "420". The term “420” comes from a reference to Section 420 of the Indian Penal Code is used in India to refer to a confidence trickster. Even in neighboring Myanmar, term 420 persists in popular culture to this date. Psychologist and writer for NewYorker.com, Maria Konnikova has put together a great read on how the cons operate and more importantly, what makes us fall for these cons? Have you ever been tricked? I have. But have you tricked anyone?