Advertising agencies are judged on two parameters. The clients evaluate them on the impact they had on the additional sales and trust in the brand. The peers compete on the number of awards won. The industry judges the agency on the thought leadership and breakthrough thinking. The senior leaders are judged on the number of awards the team members have won under their leadership. If work is going to be all about creative output, maybe it is time for performance management to be designed along with people who have figured out how to evaluate and nurture creativity – the mad men.
The future belongs to experts. Build deep expertise in your field whether you are a data scientist, security analyst, product manager, marketing manager or UI designer. Bring skills from other disciplines like design, data analysis and business acumen to your field of expertise. Those are the jobs that are harder to automate. You can automate say the data crunching, but it is harder to automate the role of a Data Scientist who is a brilliant designer and storyteller. They are "hybrid jobs".
Joshua shares his business secrets. Try out BOLD ideas. Don't crave for every idea to get mass approval. You will never disrupt yourself if you are truly doing something new and original. Like Salvador Dali ...
We often ask children what they want to be when they grow up. 85 per cent of the jobs that will exist in 2030 haven't even been invented yet. There were no jobs called Data Scientist, YouTube star, Sports Psychologists, even a few years back. The educational institutions have to stop being credentialing machines. My take on the Adobe Education Leaders Seminar 2019 ...
“Personality is related to every meaningful individual difference. Scientifically validated personality assessments can predict substance use and abuse, longevity, relationship satisfaction, job performance, criminality, and occupational choice, just to list a few examples. Beyond these applications, well-validated personality assessments provide individuals with insights into their own motives, reputations and destructive behaviours, many of which they may not be aware.
The corporate alumni portals are usually all about transactions. How to get your dues settled faster. How to get the pension fund contributions transferred to the new employer etc. The news is usually all about the company - not the alumni. It is hard to have a conversation with someone who only wants to speak about himself or herself constantly. Universities understand this.
Technology is a tool to solve the business vision. Start by asking why you are doing this. If the discussion is about features and costs, then the project is about cost saving and not employee experience. Ask yourself what are you trying to achieve. Why are you doing this. Having that clarity within the sponsor team or CEO/CHRO is a good sign.
We tend to view the ability to speak as a sign of leadership potential. What about the ability to listen? This quote by Dalai Lama puts it perfectly. If you want to learn something new, then here is the one thing you must start doing ...
Futurists are experts in systems thinking. They look at socio-economic-political shifts and combine it with technology to create possible scenarios. With practice each one of us can get better at predicting how things may affect us. Thinking and information processing, such as market judgment, can be much faster, more reliable, and ---less subject to political forces than the deliberations of experts or expert committees. Give it a try.








