May 8, 2021

The Experience Economy – II

To get the top 1% talent, the candidate experience has to be designed to attract the top 1%. These are people who are chased by head-hunters. You can't hire them. They have to want to work for you. Experiences create a pull that we cannot resist.

April 25, 2021

3 Sketchnotes on Persuasion

Once your boss gives you the go ahead for the project or idea, you are actually entering the most difficult part of the project. How to build enough enthusiasm to ensure success in implementing the idea. Persuading others is hard. Here are some ideas.

April 24, 2021

Book Review: Alchemy

In this book Rory Sutherland builds a case for magic and alchemy. In science, everything has one correct answer. Human behavior and choices are guided by context. Pain killers are more effective when they are effective. Savlon launched an antiseptic liquid that did not “burn” like their competitor Dettol. The consumer complained that Savlon was ineffective because there was no burning sensation. Read my review about Alchemy - a book I really enjoyed.

March 25, 2021

5 Timeless Skills for a Changing Job Market

The human edge lies in ‘soft-skills’, which do not depend on degrees or qualifications. They take longer to build, remain relevant throughout your career and are irreplaceable no matter the changes in the workplace market.