Successful innovations arise out of a blend of three drivers. People must find it desirable, business must find it viable to produce and distribute it using their business model and be profitable and the technology used must make the idea feasible. Since the business and technical factors are taught, the book starts by looking at the “people factors” and how to understand the motivations and core beliefs that drive behaviors.
RD Burman passed away on 4th January 1994. That year saw the release of 1942 A Love Story, a score that was to get him one of his three Filmfare awards for Best Music Director. He got nominated 17 times for the award that eluded him. While we mostly associate a more western sound with RD, I think of him as a composer who simplified the most complex Hindustani classical music and made it accessible to the masses. That is the true yardstick of expertise.








