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August 2, 2015
Published by Abhijit Bhaduri on August 2, 2015
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Masaan

There are two parallel stories that run through the film Masaan (the colloquial term for Shamshaan or a burning ghat). They are studies in contrast. The first protagonist Devi (played by Richa Chadha) is a girl who is seeking a release from the clutches of a greedy cop and from being judged because of a personal choice she made.The other story belongs to Deepak Choudhary (played brilliantly by Vicky Kaushal) is set on the famous Harishchandra Ghat of Banaras. The son of the dom (the people who cremate the dead) wants to escape the chains that his being born in that family limits him to. He dreams of being an engineer and stumbles upon love.

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July 25, 2015
Published by Abhijit Bhaduri on July 25, 2015
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Insight Out by Tina Seelig

Insight Out starts by describing the term Imagination as the ability to visualize what does not exist today. So how does one go about becoming more imaginative? Stay curious suggests Tina. Observe everything with curiosity and not judgement. Look for patterns and then see what opportunities for improvement exist. Spend a silent hour observing something and these moments of immersion. Then use these to create your own “Moon Shot” projects – a term made famous by Google. Creating a driverless car is surely like taking a shot at going to the moon for a search firm.

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July 12, 2015
Published by Abhijit Bhaduri on July 12, 2015
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Disrupting Digital Business – Book Review

The disruptors are companies that are able to rethink the business model ab initio by not only leveraging technology to create the product or the service but they create an organization that operates differently from an analog corporation. A digital business needs to keep the brand promise intact during the transformation.“In the digital world, customers require businesses to focus on delivering authentic experiences and outcomes. We’re moving from selling products to keeping brand promises.”

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July 8, 2015
Published by Abhijit Bhaduri on July 8, 2015
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The Intangibles of “Make in India”

Is Apple an example of an American brand or is it a Chinese brand? Apple’s manufacturing partner Foxconn, which makes the iPhone, iPad and several other Apple products in factories in China, is in talks to open factories in India to make iPhones. Does it matter to the consumer where the iPhone is made? In a blind test would a consumer be willing to pay the same price for an iPhone that was made in India as compared to some other country?

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June 25, 2015
Published by Abhijit Bhaduri on June 25, 2015
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Remembering RD Burman

RD Burman (27 June 1939 – 4 January 1994) is an influencer in Bollywood even today. Reality shows dedicate episodes to him, channels organize special RD Music shows, his songs are part of recent movies like Aisha, Tamanchey, Race, etc, TV serials are using cover versions of his songs, not to mention the remixes of his songs. Yet the same RD had long spells towards the end when he was without work. Success and failure perhaps have to be measured beyond the life span of an artiste.

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June 20, 2015
Published by Abhijit Bhaduri on June 20, 2015
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Employer branding in a crisis

When a crisis of trust hits the organization, the public relations machinery swings into top gear and tries to tame the media before they go on a rampage. In this mayhem, it is easy to forget that the bruises and dents also affect the employer brand. The most valuable employees of the organization may worry about future prospects and jump ship. Potential candidates may think harder before joining the firm. I was with a food and beverage company during such a controversy. That crisis taught me powerful lessons on how to protect the employer brand during a crisis. Leaders need to address this from two perspectives – the head and the heart.

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June 19, 2015
Published by Abhijit Bhaduri on June 19, 2015
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Hidden Strengths

Your “strength” is a combination of your natural talent, plus the knowledge and experience and the skills needed to actually do it. Talent plus knowledge plus skills reflects your natural strength. Your weaknesses arise because either one or more of these three elements is missing. To develop your hidden strength you need to figure out opportunities to practice these skills. That will help grow the hidden strengths.

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