Writers can upload and publish an e-book directly on Kindle and get bulk of the revenue for themselves every time someone downloads the book

Listening to your existing customers may stop you from learning why the rest of the population is not buying your product/service

If the coach is an expert in the same area you wish to get stronger in, you start walking on the same path as the coach did. Organizations make this mistake ever so often when they get someone who has “been there, done that” as the coach.

Practicing the new skill regularly helps. Doing 5 math problems every day for four days is better than doing 20 of them on one day.

Learning needs are subjects I studied in school but have never directly used to earn a living. Earning needs refer to every credential that you post on LinkedIn. These are what an employer values in you. Yearning needs are those that we wish to build that fall somewhere in between learning and earning

Proximity is an important way in which humans decide to trust someone. It forms the basis of many critical roles in every sector where trust forms the first step of the equation and sometimes the final step. When some of these experiences disappear or get modified, it impacts the most fundamental value of what makes us human.