Prof CK Prahalad wrote a book called Fortune at the Bottom of the Pyramid about the 4 billion people who live on less than $2 a day. He says that if only we could start looking at this group as a group of discerning consumers with specific needs, the corporations could tap into the immense opportunities that lie there.How about having the HR folks taking a look at those in the corporation who make up the bottom of the pyramid?
I have often been asked if there is a Hindi Translation of Mediocre But Arrogant around the corner. I am looking for someone who can translate the story into Hindi or other Indian languages. Google has this cool feature of transliteration. A little painful at times, but certainly workable. Here is my attempt at translating the first two paras of the book. Tell me what you think of it.
Nestled in the Dhauladhar Mountain is McLeodganj one of the most sought after destinations in Himachal Pradesh. The place known as Little Lhasa has a curious mixture of people. What starts off looking like a typical hill station until you begin to spot the Tibetan monks of all ages scurrying through the streets.
The evening before I left apple country Thanedhar, I made a quick stop at the sole church at Thanedhar ie the St Mary's Church. The church was built in 1872. Loved the stained glass work in the church. That always looks really quaint.








