
Scale and Speed
Companies that have been born digital are overtaking companies that have existed for decades. Airbnb (started in 2008) is valued at more than $25bn. That makes them bigger than Hyatt ($9bn), Intercontinental or Accor or Wyndham (approximately $11bn each) and in the same league as Marriott ($23bn) or a Hilton ($28bn). Apple, Alphabet, Microsoft and Facebook generate more than $2,000 in combined profits every second and $140,000 every minute. Alibaba sold goods worth $14bn in a single day. Inside the organizations, HR now has the ability to use the web, cloud, social, mobile, video, apps, data and geolocation to engage the employees, the network of consumers, the suppliers, competitors and if possible, every talented person in the world who can collaborate with them. The digital tools make all this possible at almost no cost.
Humans and Machines
Will HR be replaced by chatbots and machines? The answer is nuanced. The machines are not good at understanding shades of emotions, sarcasm, humor etc. Machines are good at doing “mindless” repetitive tasks. These are the tasks that humans can do without giving it any thought. Routine, repetitive tasks that machines can be trained to do more efficiently than humans will be done by machines. But jobs that depend on social skills and involve complex human interactions will stay with humans. Those who learn to work WITH machines will thrive. HR will certainly need to learn to work with robots who will be part of every workforce. That is not something radically new. We already do that a lot. We carry the power of artificial intelligence in our pocket and use it to get directions when we travel to unknown locations. Our photos get tagged by Facebook. We ask Siri questions we need looking up. Artificial Intelligence algorithms are getting standardized and made available for free. HR can start leveraging AI to get insights about the workplace that was not possible before. How can the digital tsunami be harnessed by HR?
Simplify Information Access
A chatbot can provide answers to routine questions that employees may have about policies and even job postings. The bot can tell the job applicant in real time what skills they are missing that they need to build up to get the dream job they aspire for. The chatbots can help in training people because they do not get frustrated when they have to repeat the same instruction for the five hundredth time.
Engaging the Employees
Getting the employees to create content that is made available on the intranet or the internal social network can be a very powerful engagement tool. Being able to have access-on-tap to content created by the leaders can change the way the leaders shape culture. The leaders may have to learn to create content that captures the employees’ imagination. Even in the digital world, content is still the king.
Individualize
Think of the choice that AirBnB can offer to a traveler compared to a conventional hotel. Everything from a castle to a single mattress in a dorm is on sale to let the consumer individualize the experience. By using data from multiple sources like demographic data, performance data, activity on internal social network, participation in community activities, the organization can get insights almost at an individual level and individualize everything from benefits to rewards.
Connect With Communities
Digital communities can serve as great places to connect and build stuff. HR can run hackathons and open innovation contests by leveraging communities. Participation in the online communities can create a sense of identity and camaraderie in geographically dispersed employee groups. Digital is not about technology This is not about technology. It is about reexamining and changing our mindsets, beliefs and forming new habits. Anyone who has tried to stick to New Year resolutions will tell you that it is very hard to change habits. In the analog world, HR was still sulking about not having a seat at the table; in the digital organizations, they have to take the lead. Creating these changes is all about creating a culture where speed, boundarylessness and innovation are dominant forces. The digital tsunami will not give us the luxury of time. ——– From the August 2016 issue of People Matters This sketchnote was used as a curtain raiser for my upcoming book The Digital Tsunami Download it and use it in your presentations <click here>


