MKTGWEBOPS is a group that does just that. You hire the pre-assembled team. Why hire only John or Paul or George or Ringo, when you can hire The Beatles … I love that thought
CEOs get hired, and they bring their old team
We have seen that happen. That is because individual star hires fail at an alarming rate. Boris Groysberg’s book Chasing Stars found that there are no stars – not even in individual oriented systems like the investment banking. The stars often have the invisible support systems that are the reason why they succeeded in the first place.
When the team at #MKTGWEBOPS connected with me on LinkedIn, I was curious to know why they wanted to reach out to me. Here is what they said.
I am actually stunned at the good taste that ChatGPT has shown 🙂
When businesses acquire a company because of the talented team, they are getting a team that is working well together and they don’t need to do offsite and trust walks (groan) to build the team chemistry.
And when I read the recent post by Wall Street Journal, I swear I had thought why not bring your friends to work, not just on one day but to work together as a team.
Hire the team that works together
Teams with the know-how and compatibility to accomplish things that turn heads are hard to come by. The pursuit of that combination fuels agonizing company decisions about how to build the dream team. It’s partly why the hiring process is so broken…on all sides.
AI is being used by candidates to spray and pray their resume and hope it sticks. It does not. The recruiter is using AI to figure out which one candidate is likely to succeed. Both lose out. #MKTGWEBOPS explains it like this:
Why is the traditional hiring process broken?
- Qualified candidates are applying for months, even years, to land jobs.
- Companies are spending upwards of $5K a pop to hire new employees.
- Recruiters sift through an average of 250 applications for every role, manage dozens of screening calls, and multiple interview rounds for each position that takes about six weeks to fill.
- Hiring managers are onboarding individual rock stars and throwing caution to the wind that they may be creating an ensemble whose high profile infighting overshadows talent.
Instead of recruiting strong solo acts and hoping they’ll play well together, why not hire the whole band? One that’s been together for years, proven it can create hits, and whose members trust each other.
Benefits and revenue impact of hiring pre-assembled teams
Beyond reducing hiring time and costs, the concept could provide benefits akin to hiring a leadership team through an employee referral program; each person is vouching for the skills and experience of the others and their willingness to trust them with the team’s collective success. Plus employee referral hires average 13% higher retention rates than non-referred hires and contribute to 25% higher profitability.
That increased profitability is due in part to an ongoing windfall of hiring referrals (and of hiring a team that can attest to each other’s capability): high performance. When colleagues trust each other’s competence and collaborate effectively, the results show up in cohesion, productivity, and efficiency.
Hiring individuals and dropping them into existing teams can be destabilizing for everyone involved, but inject a successful, high-functioning team with collaboration at its core, and you have instant success.
The team enters the job market as one single unit
Imagine this hiring practice starts trending tomorrow; among your current and former coworkers and collaborators, you get to assemble your own dream team. How many people do you know who wouldn’t be chomping at the bit to do the same…and present the strongest crews they can muster to the orgs on the leading edge of the concept?
Beyond individual stars: the power of hiring an established team.
MKTGWEBOPS (marketing and web operations) is a group of four who found that elusive blend of complementary skills, shared work ethic, and confidence in each other’s abilities. To keep the band together, they have entered the job market as a single unit. Such a cool idea.
“I’ve been hiring people for my startups for three decades and like to think I’ve honed my skills. When I stepped off the top rung of the corporate ladder and returned to the trenches for a fourth career, I began leading marketing operations and was fortunate enough to assemble my own dream team: a content strategist, a customer experience [strategist], and a top-notch web designer. At various stages of their careers, this was a team that naturally worked well together, so I wanted to find a way to maintain the vibe after opportunities too good to pass up couldn’t be passed up and we ended up separated physically, but not professionally,”
It’s not that the players are one-of-a-kind — though they all excel at what they do, there are hundreds, even thousands of qualified candidates out there in each of these disciplines. The standout advantage of this crew is alignment. The members support each other and collaborate seamlessly where their roles intersect.
The team MKTGWEBOPS members overlap like an adaptable Venn diagram: the team lead has decades of experience in marketing, content, customer experience, and web design and development. In addition to providing the human resource foundation, the team lead is responsible for standing up and managing the techstack and operationalizing marketing; the content strategist directs and produces on-brand content for all marketing channels; the customer experience strategist leads customer sentiment and drip and nurture journeys; and the web administrator/developer supports both content and customer journeys.
This MKTGWEBOPS team completely rewrote, optimized for search, rebuilt, and rebranded a 600-page, ADA-compliant corporate website in four months, including a redesigned cookie consent that achieved a 90% opt-in rate (compared to the 32% U.S. average cookie opt-in rate). The website incorporates a complete attribution system, so marketing can track campaign performance across all channels with 100% accuracy.
Here is their website
Have you ever tried hiring a team – did it work out?
I am tempted to give them a shot! What do you think?
Check out my newsletter on LinkedIn
