
Pixar’s magic lies not just in animation, but in a simple yet powerful storytelling formula:
- Once upon a time… (Set the context)
- Every day… (Establish routine or the existing normal)
- Until one day… (Introduce disruption)
- Because of that… (Show consequences)
- Because of that… (Escalate the stakes)
- Until finally… (Resolve the issue)
They have used this structure to create a string of hits that have appealed as much to adults as to children.
I read and understood this structure as I was pitching my new book to Harper Collins. They had published my works of fiction. I had explained to them that in hiring we should never hire the best. That concept intrigued them enough to ask me to pitch.

I used this exact structure to sell the proposal for my book, “Don’t Hire the Best”. Here’s how:
Once upon a time, organizations made critical hiring decisions every day.
Every day, they relied heavily on traditional interviews to select candidates.
Until one day, they realized that despite rigorous interviewing, costly hiring mistakes kept happening.
Because of that, they discovered that while they could assess skills and competencies, they struggled to predict cultural fit and personality.
Because of that, they began recognizing that soft skills and personality alignment mattered significantly more, especially at senior levels.
Until finally, they understood they needed a new way to hire—not just selecting the “best” candidate on paper, but the right one for their unique organizational culture and specific role.
My book “Don’t Hire the Best” shows exactly how to identify candidates who fit your culture, who align with your organizational values, and who truly belong on your team.

Try It Yourself:
Decode your favorite movie or book using Pixar’s storytelling structure. Notice how effectively this simple format reveals the essence of any compelling narrative.
Interview Tip:
Next time you’re asked in an interview, “Tell us about yourself,” use this structure to frame your story. You’ll clearly showcase not just what you’ve done, but why it matters.
Think about your last big hiring decision: Did you hire for skills or fit?
#Hiring #Storytelling #Pixar #Leadership #CultureFit #TalentManagement #InterviewTips


