The impact of these three forces pales in comparison to the impact of Covid-19 in the job market. Millions of people have lost their jobs. People realize that their business card can no longer borrow the brand value of their employer. Even if the employer provides outplacement services (like RiseSmart) to the impacted employee, without a strong personal brand, the person is just another resume in the pile. Without a personal brand, an individual gets lost among the 650 million people on LinkedIn.