Advertising agencies are judged on two parameters. The clients evaluate them on the impact they had on the additional sales and trust in the brand. The peers compete on the number of awards won. The industry judges the agency on the thought leadership and breakthrough thinking. The senior leaders are judged on the number of awards the team members have won under their leadership. If work is going to be all about creative output, maybe it is time for performance management to be designed along with people who have figured out how to evaluate and nurture creativity – the mad men.