Last year Alexa created a stir with its novelty factor. Since then voice has become bigger and continues to grow. Google has the advantage of passing on its AI power through all its Android devices. But Alexa has had a two-year head start in the market. Plus, Alexa offers 10,000+ “skills”. Google’s marketing department was the clear winner having plastered Google Now everywhere. But this is the space to watch. My take on why CES 2018 was just lukewarm... not hot.