We filter all the feedback we receive. We filter it based on what we believe is the motive of the person giving feedback. Feedback from a loved one or a trusted person impacts us disproportionately. Even a stranger’s feedback can have sharp impact when we know that the person giving the feedback has no axe to grind.When people receive 360-degree feedback (much of which is anonymous), we spend time figuring out who could have said what. That is just human nature. It helps us put the feedback in context. Anonymous feedback does not drive change in individuals. It works for organisations. But that is not Sarahah’s target audience. It is aimed at colleagues and friends