If someone has been hired to do a job, shouldn’t they just do their job? While a lot of employees will do the bare minimum they need to do to keep their jobs going, there is a small percentage of employees who hit the ball out of the park.

They file for patents, contribute more and are evangelists for the brand. According to Bain and Company, companies like Apple, Netflix, Google, and Dell are 40% more productive than the average company. That amounts to a disproportionate impact on the bottom line.