Software developers release "unfinished code" and constantly add new features after that. That's called the Beta version of the code. But living like that perpetually is not for the faint hearted - unless you are  Brian Chesky, CEO of Airbnb. In that case you will decide to disrupt yourself. He says, “If we don’t grow past what we originally invented, what leads to your success leads to your death.” He has cut himself off from his existing business and building his next gig.