As if to test my resolve someone sent me a screen shot of Ola cabs who purportedly were now offering a boat service to get around the city. Look at the way humor works in the social media world. Venkatesh Krishna who tweets as @VenkatTweetz modified the Ola screen shot and suggested that a boat service would be more effective instead. That screenshot seemed to have gone viral. So there was no reason to suspect that it was someone’s idea of a joke.