Brands are about stories. Organizations are about stories. People are about stories. Stories are about characters. They are about moments that capture human emotion. Characters are people with a point of view. Great brands stand for something. So whether you are trying to build a personal brand for yourself or an employer brand for your organization, do it with stories. Most organizations do not generate any stories because they only have employees. Stories are never about employees. They are about characters. Characters build a sense of anticipation, a sense of mystery in the mind of the people. Characters have individuality and have strengths. Some have magical powers. They have the ability to astonish. People have opinions about brands. No one brand appeals to everyone. So how do you build a brand for your organization? (more…)
Day: December 2, 2010
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Do You Have Enough Stories