Day: September 5, 2010

Chapal Mehra is a publishing professional with over a decade in the Indian publishing industry. He began is career as a commissioning person at McGraw Hill and later worked at the Oxford University Press and Sage Publications. His last full-time assignment in publishing was as Acquisitions Manager at Penguin India. He has worked on consulting assignments with Harvard Business School Press, United Nations Development Program  and the Global business Coalition Against HIV/ AIDS. He is a graduate of New York University and is currently based in New Delhi and works as a full-time strategy and content consultant. Ask Chapal about the authors he has introduced to the market and the list is impressive. The three he always mentions are (a) We Are Like That Only by ex-McKinsey consultant and Marketing thought leader Rama Bijapurkar was the bestselling book in the non-fiction and business category for over 2 years(2007-9) and still continues to be hugely successful book in its revised avatar.  Chapal had chaperoned that book into the market. (b) Arun Maira’s Remaking India was considered a path breaking book in the application of consensus building and conflict resolution in business to national politics and development. (c) The Romance of Tata Steel by RM Lala has been critically hailed as a definitive biography of this great Indian organization.I thought it would be great to have his perspective that first time authors could benefit from. (more…)