August 1, 2010

In Praise of Irrationality

We have all grown up in a world that clearly values rationality and rational behavior. Being emotional was frowned upon. Whenever someone displays emotions in public view it makes news (Think of Maradona's expressions as the team played and lost) and the world turns its cameras to look at the person who just "lost it". When I studied Science in school, I was told by my teacher that if there was something that cannot be explained by Science it was not worth knowing and that it was obviously irrational. Such was the vehemence with which I was nudged towards being rational. As I grew to develop my own view of the world, I got fascinated by the limitations of rationality. Rational stuff had a logical sequence and clearly activated that part of my brain that I had difficulty accessing. You try this one and you got to do this real quick: A bat and a ball cost $1.10 in total. The bat costs a dollar more than the ball. How much does the ball cost?Write down your answer. If you said that the ball costs 10c, then you are part of the majority. That is the good news. The bad news is that the correct answer is 5c. Shane Frederick, Prof at MIT Sloan posed this question to more than 3,000 students at eight different universities. Fewer than half gave the correct answer. The trick is to not go by your instinct which gives the wrong answer, but to take a second more and reflect on it. Shane has developed a 3 question test - that question is one of the three - that can be almost as accurate in predicting characteristics that other tests like the SAT, ACT, or the Wonderlic Personnel Test. He also found that those who do well on the cognitive reflection test tend to be more patient in decisions between smaller sooner rewards and larger later rewards. They are also more willing to gamble in financial domains.