Pricing does matter. Especially when it comes to books. It is probably a sign of the times that Harper Collins (Full disclosure: They publish my novel Married But Available) has decided to price Karan Bajaj’s upcoming second book at Rs 99/- almost $2 for a paperback version. That I think is the sweet spot for pricing as Chetan Bhagat has showed us with his novels. The yet-to-be released thriller ‘Johnny Gone Down’ by Karan Bajaj is set to make publishing history with a first print run of 50,000 books, billed as one of the biggest ever in India for a work of fiction. (more…)
Day: May 2, 2010
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Mass Market Novels at Two Dollars