How many books does an author have to sell before it is classified as bestseller in India? Why are Indian authors suddenly in demand? Have readers started noticing them because there is a proliferation of these authors in the bookshops in India? I believe there are many factors that have tapped into the collective potential of Indian authors - especially those who write in English. The foremost is the willingness of international publishing houses to identify local talent. What has happened is that readers who snootily ignored books that were not literary have started reading what was labeled as "commercial fiction or masala fiction".As you read this article by Sandhya Iyer, notice the happy confluence of events that lead to Indian Writing In English (IWE) growing out of its elitist bearings in the last few years to appeal to a wider mass readership, offering a variety like never before, says Sandhya Iyer in this article.