Who says Math nerds are cool? Stephen Baker's book turned even me into a raging fan of The Numerati - math nerds for the layperson. For many years I grew up being traumatised by Math and teachers of that dreaded subject. My relationship with that subject was pretty much like that of a fellow commuter riding the elevator during rush hour. You may stand in close proximity, but you never say hello to each other and certainly do not recognize each other at the supermarket as you trawl for discounts. In short I am the most unlikely contender to review a book on Math and Technology. So why am I recommending that you read The Numerati by Stephen Baker. The book makes Math an almost easy to understand and attractive subject. It made me wish I had paid more attention to Math and Stat in school and college. Stephen certainly makes the Math nerd look cool. The blurb promises the book to be "A captivating look at how a global math elite is predicting and altering our behavior -- at work, at the mall, and in bed." While doing the post on Predictive Analytics for HR Atanu had recommended that read this book and sent me the link on Businessweek on The Rise of The Numerati.