Just who is the Net Generation? “If you are between 11 and 31 this year”, (according to Don Tapscott who came up with the term Net Gen in Businessweek ) this is the label that describes you. The web2.0 developments describe what this group wants. They want to collaborate, exchange ideas, opinions (and music), wants to multi task all the time and thinks TV is for the older humans. This gen spends money on texting friends. The technology that grows up as a response to this generation reflects these themes – social networking tools, individual expression and sharing stuff about their lives digitally that would make their parents blush. The generation that started using MySpace and Facebook when the previous gen believed MySpace refered to the messy corner of the house where the teenagers chucked their socks and underwear that would someday be washed. (more…)
Day: April 19, 2009
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Managing the Net Gen