Books are flowing from IIT and IIM portals. And they are for the masses By Mandira Nayar in The Week dated 25th Jan 2009Dil Chahata Hai changed everything. The movie not only proved that Aamir Khan-with the right haircut and the facial hair-can believably pass for a 25-something, but also that the young in their eccentricity have their own vocabulary. The DCH moment opened up doors for writers and film directors to finally use personal experiences to tell India’s urban story.Rohithari Rajan, 29, an IIM-A graduate, probably never realised selling soap had fringe benefits (other than rare free samples). Stranded in villages he could barely identify on a map on a rural stint with Hindustan Unilever, Rajan decided to venture into a territory that his degree would have never prepared him for-fiction. (more…)
Day: January 26, 2009
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Beyond B-schools