Is this story autobiographical? Is there someone called Rascal Rusty? Did you actually live in the Railway Colony of SP Marg, New Delhi? Why did you choose Jamshedpur as the city in which to base the Business School in? Who does Abbey love - is it Keya, Priya or Ayesha? If you want to ask some more questions, just go ahead and add them to the comment section below and I will answer them. - Abhijit Bhaduri
Being cool is tough. Ask any teenager. The definition of cool changes every time we change the reference group. Being cool has its payoffs. Everyone wants to be seen around with you. When you look at that happening with an organization, it can be a great talent magnet. Most of the times, the shape of the office building and the recommended distance from the cookie vending machine is seen to make an office cool - at least to the wide eyed newbie. If instead, you focus on these five factors, you can build a CPTW (Cool Place To Work) that can be sustained.
