I hate people who send in electronic greeting cards to everyone in their office address book. That is a cheap way of discharging social responsibility. It is a simple three step process. Select e-card, click the "Select All" option in the address book and press send. One greeting to all 14,479 employees across the planet. Imagine how painful it would have been to send a personalized greeting to all of them. Last year I received one such greeting from someone whose existence I did not know of. I wondered if I should just ignore it and press delete or should I reach out to this colleague.