November 10, 2007

Published by Abhijit Bhaduri on November 10, 2007

Promo No Mo

For the last couple of years (well, it almost seems like forever) I have been subjected to this endless stream of promos of two films - Om Shanti Om and Saawariya. The beautiful people were all over the television channels. Heck... who paid for the promo budgets of these films? Bill Gates and Mukesh Ambani ? Two rich dudes promoting two film promos. Me thinks that is very likely.

November 10, 2007

Published by Abhijit Bhaduri on November 10, 2007

Should We Make or Buy Leaders?

When are you hitting the office again? I have some work for you to do. Go to the corner office and without spilling coffee on the carpet out of sheer nervousness, ask the occupant what he or she does for a living. The trick is to tell them upfront that "playing golf" is not one of the options they can choose. That sobers them into really thinking hard.