I know the young kids will never believe me when I tell them that I never had an X-Box or an iPod when I was growing up in various towns across India. Somewhere along the 90's, globalization happened. Salaries started to rise. Productivity and Quality became important criteria for survival. As companies started to face competition not just from Indian companies but also global behemoths, the treadmill started. That was the beginning of corporate India's "Get In Shape" campaign.